The Latino Podcasting Scene

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AI Spanish version of top English podcast, Apple & Futuro, Tepito show, YouTubers turning to podcasts, branded podcasts in LatAm and more...

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AI Spanish version of top English podcast, Apple & Futuro, Tepito show, YouTubers turning to podcasts, branded podcasts in LatAm and more...

Jose Manuel De Urquidi
Aug 12, 2022
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  • Thanks to Veritone´s technology, David Meltzer now has a podcast in Spanish. He hopes to access this 500 million market. Will Latinos engage with an artificial voice? Will other celebrities that don´t speak Spanish follow?

    • Business Wire´s story

  • Apple signed a deal this week with Maria Hinojosa´s Futuro Studios to create podcast that could eventually turn into Apple TV+ series. Great news for the podcasting industry and for Latino-owned media companies!

    • Bloomberg´s story

  • Tepito, the legendary rough/fierce neighborhood in Mexico City, now has a podcast that showcases the reality of women living there. Produced by Sonoro, it launched exclusively in Wondery and Amazon Music but will be available on all platforms on August 23. The eight episodes feature a kidnap and rape survivor, a 70´s prostitute and tarotist, a trans soccer player, the daughter of a luchador, the guardian of the Holy Death cult, a police officer and a mother whose kids dissapeared in a bar along 11 other almost 10 years ago.

    • Original story

    • Translated version

  • The pressure of appearing visually perfect on Youtube makes it easy for influencers to want to transition to podcasting, claims one of Spain´s top newspapers.

    • Original story

    • Translated version

  • Madrid´s Metro podcast celebrated its first birthday this week. They share some stats and data on their first year.

    • Original story

    • Translated version

  • Actors and celebrities who work or have worked on TV have found their niche in the “growing and rich world of podcasts in Spain”. They list 11 top Spanish podcasts.

    • Original story

    • Translated version

  • What´s needed to be a succesful prodcaster in Mexico? The founder of Dixo Media, one of the first podcast production companies in LatAm, talks about the industry, monetization and other lessons he has learned since founding Dixo in 2006.

    • Original Story

    • Translated version

      Twitter avatar for @dixo
      DIXO @dixo
      Información que cura para salir del mito de que todos los podcasts son entrevistas 🙈. Segunda parte de la entrevista que @heraldodemexico hizo a nuestro fundador @dany sobre el éxito en la industria del podcast en México 🎙 heraldodemexico.com.mx/tendencias/202…
      heraldodemexico.com.mx7 claves del éxito para ser podcaster en México: ¿Se puede vivir de ser podcaster?En entrevista para El Heraldo Podcast, Dany Saadia, director general de Dixo, la principal productora de podcast en habla hispana nos cuenta porqué ser podcaster en México requiere de mucha paciencia y constancia.
      4:25 PM ∙ Aug 11, 2022
      10Likes1Retweet
  • Former Podium Podcast leader and now PRISA Audio´s CEO, María Jesús Espinosa de los Monteros, talks about taking care of the podcast industry. The leader of the largest audio producer in Spanish in the world, and second in general according to Triton Digital’s Streaming Metrics, has a lot to say in this interview. 

    • Original Substack story

    • Translated version

  • The list of La Asociación Podcast shows participating in this year's awards has just been published. The organization was founded in 2010 in Spain and this will be the 12th consecutive year the best podcasts are awarded.

    • Website

    • PDF with the list

  • Mexico´s La Fonoteca Nacional, created to research, register, conserve and disseminate the sound heritage of Mexico, just launched a podcast around the country´s most renowned living writer: Elena Poniatowska. It focuses on famous and not-so-famous women stories Elena uncovered.

    • Original story

    • Translated version

  • Three years with a daily podcast around Apple that´s normally number 1 in the Tech category but doesn´t figure at all in Spotify has taught Javier Lacort lots of things he now shares. 

    • Original story

    • Translated version

  • It´s becoming normal to see a podcast story being promoted on movie magazines. Now is the time for a new Spotify Original in Spanish to appear on Cine Premiere. E-status features Consuelo Duval, a Mexican actress and influencer, and LatAm´s Fortnite champion Thiago “K1NG” Lapp.

    • Original story

    • Translated version

    consueloduval
    A post shared by Consuelo Duval (@consueloduval)
  • Flapz, originally from Colombia, just launched the first podcast in Spanish that focuses on private flying. Flapz is a private aviation marketplace that aims to revolutionize accessibility to this segment of aviation. 

    • Original story

    • Translated version

  • Chevrolet Argentina talks about women behind the wheel on it´s new podcast. The show focuses on issues related to gender equality and women empowerment.

    • Original story

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  • A podcast that is soon creating a village because it doesn´t talk about immigrants but to them. Two award-winning Latino journalists, Valeria Fernandez and Maritza L. Felix, informally chat from "the womb to the subconscious". 

    • Nieman Reports story

  • An alumnus of the biggest private university in LatAm, Mexican ITESM (or Tec for short), is giving voice to indigenous communities and tapping into their wisdom in a podcast, MSN reports. The project was the only Latino one selected to be on the Google Podcast Creator Program 2022.

    • Original story

    • Translated version

  • The PEPcast, Pepsi´s bet on connecting with Brazilians on a different level, just launched.

    • Original story

    • Translated version

  • Podimo is hiring in Mexico.

    • Curation Manager

    • Commission Editor

Events

  • Register for the Latino Podcast Listener Report webinar launch on August 16. Sign up here. It´s free!

  • You can register for free and attend Podcast Fest LatAm in person in Chile or online on August 17 and 18.

    See ya next Friday!

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