Hispanic Heritage Month, an all-in bet in Spanish podcasts, Latino Podcast Hall of Famer´s book, celebrities and more fútbol podcasts...
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National Hispanic Heritage Month started yesterday, what are you and your company doing to highlight Latino voices? It ends October 15th, you still have time to do (or al least announce) podcasts or other great things around Latinos!
The non-Hispanic podcasting news that appeared the most this last week in Spanish-speaking media have been: Mel C´s revelations on sexual aggression in a podcast, Podimo´s 58 million round, Michael Buble´s podcast interview in which he says he would´ve been more successful if he didn´t have a family, Marvel´s Doctor Doom podcast, podcasts on Twitter, Meghan Markle stopping the publication of new podcast episodes and the rumor that King Charles III ordered the show's cancellation.
The most important Latino-podcasting news of the week
Video game podcast legend Danny Peña, the first Latino in the Podcast Hall of Fame, turned his story into a children´s book.
Spanish premium podcast app Sonora had a big party to announce the slate of shows that are being produced and will soon launch. If you remember, in July we brought you the story of how media giant Atresmedia had a big big plan with podcasts. Experts and people in the industry see it as an all-in approach that could define Spanish podcasting´s future.
Cenital and Congo unite to bring a podcast on elections in Brazil, the most relevant event for the entire LatAM region this year and perhaps in a long time. This is how the podcast begins: former president Lula goes to jail and 580 days later comes out as the top favorite to defeat Bolsonaro.
Spotify launched a podcast on two Argentinan sisters who are soccer fanatics. It explores their conflictive relationship and a world of drugs, politics, and crimes.
Soccer fanatism is going to reach its peak in some months during the World Cup, a Mexican newspaper published its list of the 5 top “fútbol” podcasts.
In past editions of this newsletter you´ve read how celebrities starting a podcast all over LatAm is one of the main reasons attributed to audience growth in the region. The last edition we told you about Chile´s model and influencer Pamela Díaz and her new podcast and its impact on the media. The new episode is also featured all over.
Top Spanish newspaper El Mundo published a feature story on women with top podcasts and hypothesizes about why its such a phenomenon.
TV Azteca, one of the major networks in LatAm, launched a new season of its horror podcast. No numbers are told in their own story but we found it has been on the top 100 TV & Film Apple Podcasts charts in Mexico and Honduras, never in the top 20.
A podcast that mixes the musical compositions of Spanish singer Maria Arnal with scientific and philosophical thought just launched. The podcast is recorded in binaural format. This journey mixes sounds from natural spaces, industrial architecture, laboratories and heritage centers with the testimony of philosophers, scientists, musicians, researchers and naturalists. An episode will be published in Catalan and a Spanish version in parallel.
In the last edition we brought you the story of Adonde Media and the Spanish version of Goodnight Stories for Rebel Girls. Well it launched yesterday and LatAm media is picking up the story. The first episode has salsa icon Celia Cruz´s story narrated by Gloria Estefan.
A podcast about challenges and potential climate solutions proposed by the indigenous peoples of the Amazon will be launched the 21st of September.
Female truckers that had a prominent role in a truck festival in the Basque region in Spain now appear on a podcast that is being analyzed in specialized media.
We´ve brought you news about PRISA Media in the past, how they are planning to conquer LatAm and the alliances they have made in the region. A Colombian journalist will host the podcast launching this coming Sunday the 18th in a coproduction of El País, Caracol Radio and W Radio.
Telam, Argentina´s 77 year old news agency, launched a post-pandemic lifestyle and tech podcast.
+9million follower Colombian influencer Yéferson Cossio revealed exclusive secrets on a podcast, the media is having a blast publishing stories with the “gossip”.
The Spanish Audience Podcast Association has its final nominees for its 2022 awards and the country´s media is publishing stories about them.
Danish app Podimo, featured on the news all over due to the capital secured, has several appearances that do pertain to Latino audiences.
Vanity Fair Spain recommended a podcast episode (of a show sponsored by Seagram's Gin, though they say it´s not an ad) in which this week´s guest talks with the host about data, mind traps, fallacies, biases, chance, Starbucks, helicopter parenting, dilemmas, Ted Chiang, FIFA and Mario Kart conspiracy theories.
Boehringer Ingelheim launches new podcast "channel" in Spanish to raise awareness of idiopathic pulmonary fibrosis
Panama´s financial newspaper published a story on brands and companies using podcasts as a growth tactin in LatAm.
Soccer´s most memorable matches are the focus of a new Uforia (Univisión´s audio division) and TUDN (Televisa´s sports network) podcast that launched this week. First episode, of course, is about Maradona on the 1986 World Cup in Mexico.
Mexico´s top economy newspaper published a story on how companies are relying on podcasts and playlists to conquer a new generation of clients.
CONMEBOL, South America´s Soccer Association, just launched a podcast to honor the King: Pele. Remember: It´s FIFA World Cup year, huge for Latinos.
Doctor is invited to top Mexican podcast and specialized media claim it as historic achievment.
NPR´s only podcast in Spanish, Radio Ambulante, will be back on its 12th season on September 20, 2022. One of the 30 new episodes talks about the time when Cristopher Reeve (RIP) travels to Chile under Pinochet´s dictatorship.
Smoking Paper had a huge success with the first season of its podcast "El Submarino", no data was given to define what a "huge success" means but a second season was announced
It´s Hispanic Heritage Month! If you believe this newsletter can help a non-Spanish speaker realize the potential in the ultra-connected Latino podcasting world, please share it with them!
See ya next Friday!
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