The Latino Podcasting Scene

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More Latino influencer podcast gossip and confessions on the media, 34 million monthly podcast listeners in Mexico, Adidas México videopodcast and + shows being converted into TV series and books...

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More Latino influencer podcast gossip and confessions on the media, 34 million monthly podcast listeners in Mexico, Adidas México videopodcast and + shows being converted into TV series and books...

Jose Manuel De Urquidi
Sep 23, 2022
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We are starting the second week of National Hispanic Heritage Month! What are you and your company doing to highlight Latino voices? It ends October 15th, you still have time to do (or at least announce) podcasts or other great things around Latinos!

Thanks for reading The Latino Podcasting Scene! Subscribe for free to receive new posts and support my work.

The non-Hispanic-specific podcasting news that appeared the most this last week in Spanish-speaking media have been: Spotify and its audiobooks, the liberation of Adnan Syed thanks to Serial and Brooke Shields´ new podcast.

Want to give you the deads-up: In October, The Latino Podcasting Scene weekly podcast will launch. Soon two 3-month advertiser monthly “slots” will be opened. Will let you know more details once we have them.

The most important Latino-podcasting news of the week

  • Expanding its communication channels in Mexico, Adidas has teamed up with Malvestida to launch El Poder de Nosotras, a video podcast featuring powerful women from the world of sports and social activism.

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  • Univisión tells the story of Laura Hernández, the executive producer who was in charge of bringing Celia Cruz´s story to the Spanish version of Good Night Stories for Rebel Girls which was narrated by Gloria Estefan. It all started with a favor Laura asked from her mentor, the rest is history…

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  • A dónde va esto, just launched by Ecoembres and Spanish newspaper elDiario, is a podcast specialized in the hows and the whys of recycling. It is designed to reveal the most widespread mysteries about how to recycle some containers correctly, it gives ideas on how to reuse certain materials, and demystifies urban legends that are often heard about recycling. 

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  • La Gran D is the name of a new podcast produced by Podium Podcast, PRISA Audio's native podcast platform, whose first episode premiered this Monday. It aims to explain what design is in all its complexity, from its close relationship with sustainability, through all its facets, contradictions and unknowns; to the vision of the great masters and the contributions of forgotten figures.

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  • La otra historia is a podcast from Radio y TV Mexiquense that will present a place from its historical and archaeological data to later reveal the myths and legends that have arisen in that place, adding extra data that does not appear in history books but that the population does identify. This enigmatic story promises to make the audience relive its fears because the myths and legends of Mexico have not died.

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  • With the long-awaited FIFA 2022 World Cup just around the corner, the expectation among fans is growing more and more, to satisfy that desire Fútbol y Soccer, a bilingual podcast from Telemundo and NBC is launching.

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  • Users claim that Spotify's video podcast section has full movies, movie audio, and links to piracy sites.

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  • Influencer Daniela Rodrice, who has 3.4 million followers on Instagram, has become a trend on TikTok and other social platforms after listeners say she compares deaf people to dogs in her podcast. LatAm media has been all over the story.

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    • After the media frenzy she says she is soon going to apologize

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  • Business Insider Spain published its list of after-summer top 20 podcasts. Several haven´t published any episode in a while.

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  • El Heraldo, a Mexican newspaper, published a story on how more than 34 million Mexican users are listening to podcasts every month on 2022. They reference a The CIU study.

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  • Influencer confessions of LatAm influencers in their podcasts are being featured in the media, which is helping grow podcast audiences. Now is the turn of one of the best-known Mexican influencers, Benshorts, who confessed on his podcast that as a child he developed a trauma towards one of Mexico's serial killers: "El Mochaorejas" (the ear cutter). In addition, he confessed that he had to talk with his parents because he was afraid of becoming "El Mochaorejas".

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  • The Spanish Association of Pediatrics launched a podcast aimed at families, with information prepared by specialists on health care in children and teenagers. With En Familia con la AEP, pediatricians intend to resolve doubts from parents about the most common diseases.

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  • Converting audio fiction into TV series is beginning to be common. Atresmedia (the giant behind Sonora, which you can read about in the last issue) has announced, among a battery of new projects, a future series based on Santuario, an Audible post-apocalyptic science fiction podcast.

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  • The creator of the podcast Grandes maricas de la Historia (which literally translates to: Great Fags of History) brings to light the stories of historic men whose homosexuality did not come to light until the middle of the last century. A book with 17 stories from the podcast was published at the end of last week.

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    • Buy the book in Amazon

  • After winning the title for Best Chef of the World this week, Spanish chef Dabiz Muñoz opens up in a podcast featured in the media about the love-hate relationship with his 3-Michelin star restaurant Diverxo.

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  • TelevisaUnivisión and Bandamax, a Mexican music TV channel, are launching a podcast focusing on banda, a genre of music that continues growing in LatAm.

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  • There are many horror movies, but very few are directed by women. What about horror Latino podcasts? Same thing, mostly male. Morras Malditas, a podcast created by Erika Maldonado (Maldo) and Janet Mérida (Janis), brings horror stories with a unique voice.

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  • National Geographic claims its new daily podcast is now in Spotify´s top 4 in Spain.

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  • From a Colombian newspaper, Revelaciones del Bajo Mundo launches combining the narration of journalistic chronicles with the radio soap operas of LatAm´s past.

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  • The Enlace Latino North Carolina podcast resumes its episodes starting tomorrow to share information, conversations with community leaders, candidate proposals, voting guides, and much more around the midterm elections.

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  • The Córdoban (in Argentina) Technological Scientific Center of the National Council for Scientific and Technical Research presented a project that includes 16 podcast episodes to promote scientific work in an attractive and didactic way.

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If you believe this newsletter can help a non-Spanish speaker realize the potential in the ultra-connected Latino podcasting world, please share it with them!

See ya next Friday!

Thanks for reading The Latino Podcasting Scene! Subscribe for free to receive new posts and support my work.

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