No such thing as a slow August in Latino podcasting world...
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Impact on Latino podcasting
Is the consolidation in the Hispanic Digital media sector in the US coming? Some think the acquisition of NGL Collective, a Latinx digital-first media and entertainment company co-founded by John Leguizamo, by Go Media Digital Group, and its merge with mitú means so.
The new entity will retain the NGL Collective name, and will become the nation's largest 100% Latino-focused Latino media and digital priority company with the mission to help advertisers connect with this coveted audience no matter their age or language preference.
Most important Latino-podcasting news of the week
A podcast around world-famous Mexican narco El Chapo narrated by 50 Cent and produced by the new audio division of Lionsgate hit all over Mexican media this week.
One of the top comedy podcasts in LatAm, Mexican show La Cotorrisa, was just announced will be joining TV Azteca for the World Cup in Qatar. This is big for podcasts and was well received on social media, but apparently some Sports anchors are not very happy.
Two Venezuelans achieved the feat of creating the longest podcast and expect the Guinness World Records will certify it soon.
Watch the video to see how the record was achieved.
Comedy and improv Spanish podcast Nadie Sabe Nada is now an HBO Max Original TV program. The show was the most listened podcast in 2020 and 2021 in Spain according to Spotify.
Martha Higareda, Mexican influencer, podcaster and actress, believes she was haunted by a ghost while recording a podcast in NY and the media is covering the story. Ghosts: Thanks for helping promote podcasting!A post shared by Martha Higareda (@marthahigaredaoficial)
The biggest Mexican newspaper, Reforma, published a story today focusing on experts´ take regarding the Radio vs. Podcast battle.
Spirituality podcasts among Latinos are big. Victor Florencio, the founder of the biggest psychic line in Spanish in the US, and a loved figure in Univision just launched Tu Destino con El Niño Prodigio produced by US Latino-focused company Pitaya Entertainment.
Futvox, a soccer-focused podcast network with more than 45 shows, just celebrated its one year anniversary. With one million downloads per month, it aims to reach Latinos in the US and Hispanics from all over LatAm.
El Economista published a story on how brands can use podcasts to promote themselves. Mainstream media in LatAm continues podevangelizing!
Audiobook listening in Spain soars 77% during the Summer. Podimo is expecting that by 2030 audiobook revenue will be 4x what it is today.
At the Conservative Political Action Conference (CPAC) this week, audio group Americano Media, which targets conservative US Hispanics, announced it launched its streaming platform. Podcasts will still be available on all major platforms.
Tenderfoot TV and Sonoro Podcasts co-produce and will launch fiction podcast Ciudad Mágica, on August 8. Actresses from different LatAm countries give voice to the new scripted show. Keep the collabs with Latino companies coming!
On August 10, Gabriel Soto from Edison Research will be in Twitter Spaces with LWC to talk about the five podcast listener trends to watch. Set a reminder here
Register for the Latino Podcast Listener Report webinar launch on August 16. Sign up It´s free!
See ya next Friday!
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