Spotify Original´s podcast with video content experiments, podcast listening in Mexico is now huge, hot Latino celebrities on podcasts echo on the media, new pre-FIFA World Cup podcasts and more...
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The most important Latino-podcasting news of the week
Last week we told you how after a full arena for her live recording and her podcast "Estirando Chicle" topping the charts in Spain, co-host Carolina Iglesias was soon launching a late-night show-style podcast with video on Spotify: El CaroLate. It just launched and it delivers on the promise of experimenting with many segments and diverse guests.
According to data from the Statista Global Consumer Survey, the largest occasional podcast consumers are Brazil, Sweden and Mexico. They estimate around one billion people worldwide are consuming podcasts. This figure could grow at a rate of over 25% per year in the next 5 years.
Business Insider published how Gabriela Ruiz is a behind-the-scenes figure that has driven the success of the top podcast "Leyendas Legendarias", which currently has more than 909,000 subscribers and more than 146.5 million views on its YouTube channel.
Aislinn, the influencer and actress who is the daughter of Hollywood actor Eugenio Derbéz, shared in her podcast her experience in Burning Man and socialite magazine ¡Hola! covers it. Keep sharing podcast stories mainstream media!
Spain´s most important newspaper asserts that podcasts are an unstoppable booming phenomenon. Fiction or news, serial or one-off, there is something for all tastes at all times, which makes them one of the most promising communication formats.
El País published its podcast recommendation for October. Two scriptwriters who act as narrators, a composer and a graphic designer created "Noviembre Nocturno", a fiction podcast that expertly recreates fantasy and horror stories.
Mental health is the pandemic that most affects young people today, and it is that they live in such a hurry that they leave aside the most important thing: their well-being. A Mexican newspaper recommends these five podcasts.
According to a recent survey, in Mexico, of the 40 percent of podcast listeners, 37 percent do so occasionally, while the remaining 3 percent are frequent listeners.
Another pre-FIFA World Cup podcast, launched now by Argentina´s public radio: “Historias Secretas de los Mundiales”. It´s a journey through “curious, ridiculous and incredible facts” of the 21 World Cups. The hype continues…
One of the main characteristics of Gen Z is that they were born in the digital age, so they always use technology to make their lives less complicated and have fun with the creative process along the way. Understanding them has become a necessity, a Mexican newspaper recommends 3 podcasts to do this.
Nueva Revista in Colombia published about the business and content impact caused by digitization in radio, and the revolution in consumption habits with podcasts.
The confinement forced by the Covid pandemic boosted the consumption of podcasts in Mexico, which this year is expected to reach 34 million listeners with advertising revenue of 31 million dollars. The foregoing means that this type of content doubled its penetration by number of listeners, compared to 2019 data, and in sales this year's increase is anticipated to be 138 percent compared to three years ago, prior to Covid, according to PwC Mexico and Statista.
Sport stirs passion, but how does this much-loved sector in Spain really work? The new podcast "Descubriendo la industria del deporte”, sponsored by CaixaBank, analyzes this business from twelve points of view.
Spain´s Government Prospective Office started the podcast “2050: construye tu futuro”, in every episode, they try to answer 20 transcendental questions about the present and future of society: Will young people buy a house? Will we collect pensions? Will today's young people live worse off than their parents? Who will take care of me when I grow up? Will we suffer water cuts in the future? Can we prevent rural Spain from being emptied? And so on...
Bringing the greatest hits from the screen to audio format, creating unique and unimaginable stories in an audiovisual production is the commitment of titles such as 'El Pueblo', 'La que se avecina' or the special season available exclusively on Audible of 'Vis a Vis'. The biggest sports platform in Spain focuses on fiction podcasts specifically from Audible. It doesn´t say anything about this being paid content.
“Espacio Toro” is a new weekly hour-long podcast focused on a unique and polemic Spanish sport: bullfighting. It is produced by the country´s public radio.
Mexican TV personality and comedian Omar Chaparro and his wife are launching “Escucho Borroso”, a podcast that is supported by anecdotes from their life in their native state of Chihuahua.
The podcast boom is a fact. More and more people listen regularly. Where there is that time and attention there is also – it is almost a law of life – advertisers eager to position themselves and take advantage of that favorability to position their brands and products. Podcast advertising has grown significantly in recent years and has also done so at very attractive prices for content providers, publishes a top LatAm marketing portal.
“Hoy en EL PAÍS", the daily podcast of this Spanish media conglomerate, has exceeded 10 million listens. Íñigo Domínguez and Ana Fuentes present an episode Monday to Friday this project since seven months ago.
The versatile Barby Abreu, actress, presenter, singer, influencer, announcer, and producer, launched “Barby Abreu is inspired”. Influencers: Please keep podevangelizing!
The story about the spectacular escape from the prison of the late Pablo Escobar, in July 1992 in the Colombian city of Medellin, comes in a new series on Spotify original podcasts in English and Spanish under the title: “Pablo Escobar: Escape from Cathedral", shares the Chicago Tribune.
The Venezuelan comedian and documentary filmmaker, José Rafael Guzmán, has thousands of followers who applaud his acid style and ability to laugh at any situation. He just launched a podcast sharing about something that did not make him laugh: his time in prison.
Chef Adrián Herrera, a MasterChef Mexico judge, is one of the most famous figures in gastronomy in the country. On the new episode of the top Mexican podcast Creativo (which also appears on the top charts in the US), chef Herrera chargedagainst influencers and foodies, as he accuses them of not even knowing basic cooking techniques.
The Mutua Madrilaña Foundation has launched its own podcast to bring its informative content closer and facilitate its consumption.
Halloween season is here, so horror podcasts are recommended in the media.
Argentina´s transition to democracy is now told in a podcast produced by Agencia Telam, the national news agency.
Entel Perú, as part of its commitment to socio-environmental dissemination and awareness, launches the second edition of the “A Propósito” podcast contest, in which it will award a $1,000 prize to the winning podcast. Podcasts must share a link to an episode related to one of the 17 Sustainable Development Goals, according to the United Nations 2030 Agenda.
The Spanish B Corp movement presents “Ser B o No Ser”, the first podcast in Spain focused on responding to todays main social and environmental challenges. The podcast will have 10 episodes that seek to respond to the main social and environmental challenges through impactful stories and inspiring companies.
Gossip and sex never-told-stories on podcasts hosted by TV personalities or influencers are constantly referenced on mainstream media. Celebrities can say things in podcasts they can´t say elsewhere, this is helping podcasts have a space on the media.
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