The Latino Podcasting Scene

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Top Latino podcasting news of the last week of July

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Top Latino podcasting news of the last week of July

Jose Manuel De Urquidi
Jul 29, 2022
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Impact on Latino podcasting

  • Milenio reports that PRISA Media, the number one media conglomerate in the Spanish-speaking world, partnered with media corporations from Mexico, Argentina, and Colombia to launch a new programmatic ad platform aimed at Latinos in the US: + MAS Audiences. With 19 million unique users, this is the largest programmatic advertising deal targeting the US Hispanic market.

    • The agreement represents one more step in PRISA Media´s expansion in the US after the recently announced strategic alliance with iHeart Media to integrate their content into the catalog of iHeart.

Most important Latino-podcasting news of the week

  • Mundo Now, a platform with more than 10 million unique visitors that has won 16 Emmys in the last three years, hired Stephen Hobbs to launch a new bilingual podcast network: Óyenos Audio. 

    • Read the press release

  • The results of a survey on Spanish-speaking podcasts sponsored by Adonde Media and Podimo were released.

    • Check it out

Twitter avatar for @lospodcasteros
Podcaster@s @lospodcasteros
🔴 EN VIVO: Resultados de la #EncuestaPod2022. Sigue la transmisión en instagram.com/lospodcasteros o en este HILO te contamos lo más relevante.
Image
3:08 PM ∙ Jul 26, 2022
20Likes3Retweets
  • Columbia Journalism school honors Radio Ambulante´s Peruvian Daniel Alarcón with the 2022 Maria Moors Cabot Prize for outstanding reporting on the Americas. ¡Bravo!

    • Read more here

Twitter avatar for @columbiajourn
Columbia Journalism @columbiajourn
“Journalist, radio producer and writer of novels, @DanielGAlarcon is a multifaceted storyteller who has successfully attracted a vast audience into the lives of people across the Americas like no other.” #CabotPrizes
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2:41 PM ∙ Jul 21, 2022
123Likes23Retweets
  • MSN features the comedy podcast La Cotorrisa, hosted by two Mexican standup comedians, which is constantly #1 in the Comedy category all around LatAm countries. The story closes saying each episode gets around one million downloads.

    • Original story

    • Translated version

  • Holify, a new Catholic audio app in Spanish just launched. It offers podcasts, audio courses, and music. They have a free version and a paid subscription with original content. 

    • IOS

    • Android

  • Latino-focused Exile Content Studio, backed by Blackstone and recently bought by Candle Media, hires Daniel Batista as Chief Digital Officer. He aims to make Exile the "market leader in US Hispanic, Latin and Spanish content across all platforms.” 

    • Hollywood Reporter story 

Twitter avatar for @ExileContent
Exile Content Studio @ExileContent
Plus, #ExileContent further strengthens the leadership team by naming Daniel Batista as Chief Digital Officer. In the role, Batista will oversee the podcast and digital content studios 👏 #ExileNews (4/4)
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12:48 AM ∙ Jul 26, 2022
  • Summers in Spain are full of "fiestas" and “ferias”. Each town and city has them. Now they are incorporating live podcast recordings. Will this become a trend? 

    • Original story

    • Translated version

Twitter avatar for @La_Cerca
LaCerca noticias CLM @La_Cerca
#CLM Podcast, un 'scape room ajero' y el concurso nacional, entre los actos de la Feria Internacional del Ajo Las Pedroñeras @gobjccm #Covid19 #Coronavirus
lacerca.comPodcast, un ‘scape room ajero’ y el concurso nacional, entre los actos de la Feria Internacional del Ajo Las PedroñerasLa IGP Ajo Morado de Las Pedroñeras estará en la XLVIII edición de la Feria Internacional del Ajo de Las Pedroñeras (FIDA), del 29 al 31 de julio, que vuelve a celebrarse tras dos años de parón por el Covid-19, en el Recinto Ferial de Exposiciones y Muestras de la localidad, con actividades
1:41 PM ∙ Jul 26, 2022
  • The biggest podcast player in Spain, ivoox, announced it will launch a podcast for content creators in September. Tips for newbies and experts are expected.

    • Original story

    • Translated version

  • In an effort to show their frliendlier side, Mexican digital media platform launches its first two podcasts.

    • Original story

    • Translated version

puntomxnoticias
A post shared by Punto MX (@puntomxnoticias)
  • World Cup year is The Year for Latinos. Sport outlet MinutoD launched "Historias Mundiales". The first episode starts, of course, with Armando Maradona´s story, how he didn´t start with the right foot, and why he wasn´t part of the 1978 World Cup.

    • Original Story

    • Translated version

  • Ok, this is a two-week-old story but still wanted to bring it to you. 15 production companies from 7 different Spanish-speaking countries recorded for 24 hours straight in the Audiotón. Everyone recorded a piece and ended it with an open phrase, it was then passed to the next one in line, who took it from there, and so on for 24 hours.

    • Original story

    • Translated version

Events

  • Costarican-American writer Gabriel Urbina will host a $50usd webinar on writing stories for sound next August 11.

  • You can register for free and attend Podcast Fest LatAm in person in Chile or online on August 17 and 18

See ya next Friday!

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