Top Latino podcasting news of the last week of July
You want to know why we exist and understand a bit more about this newsletter? Click here!
Impact on Latino podcasting
Milenio reports that PRISA Media, the number one media conglomerate in the Spanish-speaking world, partnered with media corporations from Mexico, Argentina, and Colombia to launch a new programmatic ad platform aimed at Latinos in the US: + MAS Audiences. With 19 million unique users, this is the largest programmatic advertising deal targeting the US Hispanic market.
The agreement represents one more step in PRISA Media´s expansion in the US after the recently announced strategic alliance with iHeart Media to integrate their content into the catalog of iHeart.
Most important Latino-podcasting news of the week
Mundo Now, a platform with more than 10 million unique visitors that has won 16 Emmys in the last three years, hired Stephen Hobbs to launch a new bilingual podcast network: Óyenos Audio.
The results of a survey on Spanish-speaking podcasts sponsored by Adonde Media and Podimo were released.
Columbia Journalism school honors Radio Ambulante´s Peruvian Daniel Alarcón with the 2022 Maria Moors Cabot Prize for outstanding reporting on the Americas. ¡Bravo!
MSN features the comedy podcast La Cotorrisa, hosted by two Mexican standup comedians, which is constantly #1 in the Comedy category all around LatAm countries. The story closes saying each episode gets around one million downloads.
Holify, a new Catholic audio app in Spanish just launched. It offers podcasts, audio courses, and music. They have a free version and a paid subscription with original content.
Latino-focused Exile Content Studio, backed by Blackstone and recently bought by Candle Media, hires Daniel Batista as Chief Digital Officer. He aims to make Exile the "market leader in US Hispanic, Latin and Spanish content across all platforms.”
Summers in Spain are full of "fiestas" and “ferias”. Each town and city has them. Now they are incorporating live podcast recordings. Will this become a trend?
The biggest podcast player in Spain, ivoox, announced it will launch a podcast for content creators in September. Tips for newbies and experts are expected.
In an effort to show their frliendlier side, Mexican digital media platform launches its first two podcasts.
World Cup year is The Year for Latinos. Sport outlet MinutoD launched "Historias Mundiales". The first episode starts, of course, with Armando Maradona´s story, how he didn´t start with the right foot, and why he wasn´t part of the 1978 World Cup.
Ok, this is a two-week-old story but still wanted to bring it to you. 15 production companies from 7 different Spanish-speaking countries recorded for 24 hours straight in the Audiotón. Everyone recorded a piece and ended it with an open phrase, it was then passed to the next one in line, who took it from there, and so on for 24 hours.
Events
Costarican-American writer Gabriel Urbina will host a $50usd webinar on writing stories for sound next August 11.
You can register for free and attend Podcast Fest LatAm in person in Chile or online on August 17 and 18
See ya next Friday!